The Best of the Super Blue Blood Moon on Instagram

The rare lunar event on Wednesday, January 31, 2018, hyped as the ‘Super Blue Blood Moon’ dazzled in the night sky for the first time in almost 150 years.

As expected, the natural phenomenon dominated posts on social media and users flocked to Instagram to share some of their best snaps of the magical lunar occasion.

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Leaked: Instagram Video Calls

Leaked information is hinting at the idea that Instagram could be adding a video call feature in the near future.

A new video icon was spotted on an unreleased version of Instagram by WABetaInfo, who highlight that the feature is under development.

If so, this would bring the app more in-line with Facebook and WhatsApp, which are both owned by Facebook.

Keep an eye out on our blog for future Instagram announcements.

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Instagram Finally Adds Scheduled Posts

Instagram has joined the likes of other social networks including Facebook, Twitter, Google Plus, and LinkedIn by allowing scheduled posts.

Previously, Instagram scheduling revolved around receiving a notification reminding you to post specific content at a specific time. That is now a thing of the past…

As of now, business profiles can now schedule their posts. This can be done via the Instagram API. For the time being, this new update will be prioritized for larger organizations as many smaller business profiles don’t require a third-party software tool for Instagram.

It is expected that Instagram scheduled posts won’t just be limited to businesses in the future and non-business profile support may be arriving in early 2019.


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Introducing Brand New Machine Learning & Image Recognition

We are pleased to announce some brand new updates to our Instagram Hashtag Analytics.

The Postchup hashtag tool has welcomes a totally new feature and our reports now include image recognition.

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GoPro dominates #traveltuesday Instagram in 2017

#traveltuesday is a popular hashtag for sharing travel related posts on Instagram, on a Tuesday. Nearly a quarter of a  million posts tagged with #traveltuesday were shared on Instagram during 2017.

We look back at #traveltuesday by the numbers to find out which posts were the most popular this year.

#traveltuesday by the numbers:

  • 232,627 posts were tagged #traveltuesday
  • 55,547 different users posted with the hashtag
  • Each account posted on average 4 posts with the #traveltuesday hashtag
  • On average 676 posts were shared every day of 2017

Unsurprisingly almost all posts were shared on a Tuesday with a small run on into Wednesday which may simply be a reflection of timezones around the world.

#traveltuesday Post Activity by Day and Hour (UTC)
Post Activity by Day and Hour (UTC)

78% of posts had no filter, hopefully reflecting the beauty of their chosen travel destination. Of the posts with filters, the most popular filter used was Clarendon followed by Lark & Juno. Clarendon is the first filter in the app which is why, we think, it is the most used of all Instagram filter.

On average, a post received almost 200 likes and 6 comments. The top 5 most liked posts had over 200,000 likes on each post. The most commented posts saw a larger range of comments, from almost 2500 to 17,000 for the most popular comments.

The Travel hashtag has been posted around the world, from accounts large and small, however it was brands that dominated the most engaging posts of the year.

GoPro dominated the most liked posts with 4 of the 5 most popular posts. Popular posts for comments showed a greater variety of accounts including United, Walt Disney World, iLuggage World and  American Actress Lana Parrilla sharing the honours.

Video wins

The most liked post this year was officially a video file but looks more like a live or animated image than full on movie. All other popular posts were ‘traditional images.

The Most Liked Post…

Runners up..

The most commented photo…

Coming right at ya, Tuesday. #TravelTuesday 📷: @unitedflyerhd

A post shared by United (@united) on

Runners Up..

Instagram Hashtag Analysis from Postchup

Posthchup is the world’s leading ‘Pay as you Go’ Hashtag Analysis platform. Simply choose your hashtag, define the date range and buy the report. Our systems will analyze all posts from your chosen date range providing insights into volume of posts, activity, engagement and most popular posts. An optional post export will give you a download of all the post data for offline analysis.

Get started by opening an account with us.

How To Run Successful Instagram Sweepstakes

Instagram sweepstakes are one of the best ways to create hype about your account.

Along with the social buzz, Instagram sweepstakes can boost your engagement, attract new followers and customers, as well as generate new leads for businesses.

Follow our step-by-step guide and you’ll be on your way to hosting successful Instagram competitions and giveaways in no time.

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