When Is The Best Time To Post On Instagram?

The best time to post on Instagram could be the difference between your posts obtaining those all-important likes and comments or lacking engagement altogether.

We guide you through how to find these invaluable times so you can run a successful social strategy.

best time to post on instagram

When Is The Best Time To Post On Instagram?

Did you know? The best time to post on Instagram is not the same for everybody.

Since the Instagram algorithm shake-up, posting was changed forever. Of course, we can make educated guesses about when we should be posting, but wouldn’t it be better if we could actually apply some science to this matter? First of all, Instagram has an 800 million-plus monthly active audience. Eight-hundred million. Its global scale means your followers will come from all over the world. Ergo, there won’t be one golden window of opportunity that you should post in.

The best time to post on Instagram is very much dependent on your actual account. Instagram’s role in your social media marketing strategy, audience location, and topic niche are all vital to when you should share your content.

How To Find The Best Time To Post On Instagram?

The answer lays in the hashtags.

Hashtags hold the key to success on Instagram. Even more so in the initial stages as you look to grow your followers. They’re how your target audience will discover your content which leads to greater engagement from the users you actually want to engage with your content.

For any hashtag on the platform, Postchup Instagram Hashtag Analytics reveal when users post with the tag the most. Pinpoint the exact time and time of day when people are online sharing this content.

best time to post on instagram

For example, if people are not posting at 10am, this unpopular time would denote a lack of activity. Popular times are popular for a reason so you need to take advantage of them for maximum exposure. This will differ from hashtag to hashtag so make sure you know the optimum times to target.

How Active Are You On Instagram?

Your own posting pattern will also hold the answer to ‘when is the best time to post on Instagram?

Our free Instagram account analytics will show you the times and time of day you actually post. If you have a smaller pattern, now is the time to broaden how and when you share on Instagram.

best time to post on instagram

Cross-reference your account with our hashtag metrics for a more wholesome analysis.

The Power Of The Best Time To Post

The best time of day to post on Instagram is not a gimmick. The above, proven times have come about on purpose. Taking advantage of them means you can reap the rewards of social media success, and without them, you’ll remain in the dark.

The best time to post on Instagram means you could enjoy:

  • More likes and comments
  • Overall higher engagement rate
  • Greater chance of your content being seen
  • Content exposure to your target audience
  • Present in peoples feeds for longer
  • Increased chance of discovery from the explore page
  • Higher chance of appearing in ‘top posts’
  • Attract more followers

Try out Postchup to find this magical time and boost your Instagram performance.

Acquire The Social Media Insights You Need

Postchup Instagram hashtag analytics offers rich, in-depth insights into any hashtags on the platform.

Trusted by some of the world’s most successful brands

  • 99 Taxis
  • NYX Cosmetics
  • havas
  • Crane USA
  • Delta Vacations
  • Mimco
  • Gulf Bank
  • HEC Paris

We will analyze the available public posts and present you with a complete analysis. Access the following data points:

best time to post on instagram

Our tool is incredibly valuable for hashtag marketing, helping people enhance how they use Instagram for their business and campaigns.

Take Your Social Media Performance To New Heights With Postchup

Turn to our social media consultancy where our in-house team of experts can help you with all things social.

  • Implement brand campaigns
  • Create compelling strategies across major networks
  • Provide advanced social media reports
  • Offer a bespoke analytics service

Talk to us today to discuss the opportunities available.

About Us

We are a leading collection of ‘pay as you go’ social media tools designed to help take your social performance to the next level.

See also: Twitter Hashtag Analytics | Download Facebook Comments

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