#MothersDay & Instagram snaps go hand-in-hand.
The platform was full of users sharing photos and memories of their mums this #MothersDay weekend.
Here are 5 things which we learned…
1 – There were more than 190,000 #MothersDay posts on Instagram on 11/03/18.
2 – On average, each #MothersDay post was liked 57 times, receiving an average of two comments.
3 – According to associated hashtags, #flowers was the most popular gift hashtagged.
4 – The most liked post gained over 145,000 likes and came from @prettylittlething.
5 – The most commented on uploads were all, in fact, Instagram contests.
See what you discover with our Instagram Hashtag Analytics.
For corporate communications and PR, we’ve worked with Lexia Agency.